Your reputation or your business’ reputation rests on the opinion of others, and thus, it can be easily compromised. The recent increase in technology has made it possible for anyone to disperse information about you or your business to a broad audience through the internet.
These days, a ruined reputation is just a post, tweet or blog comment away, which is why it is important to address any and all defamatory statements as soon as possible. The longer the words linger, the more damage they will do.
In Canada, the law recognizes that every person has the right to protect their reputation from being damaged by false statements. A legal claim indicating that an individual or business has experienced a loss in reputation is known as an action in defamation.